Welcome to Emerald Mithai Shop - A Legacy of Tradition, Purity, and Well-being

We pride ourselves on offering a wholesome culinary experience rooted in the rich traditions of Indian cuisine. Our dedication to purity and quality is seen in every product, from our delicious sweets to our wholesome snacks and natural kitchen staples. For over two decades, we have served the people of Hyderabad and beyond, blending tradition with health-conscious choices. Explore our diverse range of offerings, crafted with love and care, to bring you the finest of both worlds.

At Emerald Mithai Shop, we offer an array of services that cater to your every need, combining the best of traditional and modern health-conscious choices.

Our wide range of offerings include:

Authentic Indian Sweets: Handcrafted with love and pure ingredients like Desi cow ghee, our sweets reflect the rich culinary heritage of India.

Savory Snacks: Crispy and flavorful savories made using sunflower oil, perfect for any occasion.

Wholesome Breakfast and Lunch Menus: Start your day right with our nutritious breakfast and nutritionally balanced lunch options.

Street-Style Chaat: A delightful range of freshly prepared chaat, bringing the taste of Indian streets to your plate.

Natural Products: From Desi cow ghee and fresh milk to coconut oil and brown rice, we offer kitchen staples that promote health and well-being.

Sustainable Farming and Local Farmer Support: We connect with local farmers to source fresh, natural ingredients while promoting eco-friendly agricultural practices.

Catering Services: Whether it’s a wedding, festival, or corporate event, we provide customized catering solutions to make your occasion memorable.

Emerald Mithai Shop was founded on the principles of purity, quality, and tradition, offering a holistic food experience for over two decades. We are committed to delivering not just delicious food but also fostering healthier, sustainable choices in everyday life.

Our Vision - Holistic Well-Being

We believe in the power of food as medicine and strive to promote holistic well-being through every product we offer. Everything we craft from sweets to savoury snacks and other staples, is designed to contribute to the overall health of our customers. We also focus on environmental sustainability by using eco-friendly packaging and promoting local farming communities.

Our Mission: Serving Health on Every Plate

Our mission is to provide food that’s both nutritious and flavourful, embodying the essence of purity in every dish. Whether you're indulging in a sweet treat, enjoying a hearty lunch, or using our natural products in your home kitchen, we ensure that every bite is wholesome, natural, and delicious.

We prioritize eco-friendly practices and sustainable farming by working closely with local farmers to ensure the freshest ingredients reach our customers. We are dedicated to promoting holistic well-being through both our food and our community programs.

Our Services

We believe in the power of food as medicine and aim to offer a wide variety of delicious, nutrient-rich options that promote health and well-being. Here’s a glimpse of what we offer,

Authentic Indian Sweets

Handcrafted with pure Desi cow ghee, our sweets represent the essence of Indian tradition. From kheer infused with jaggery to traditional mithai, every item is made with premium ingredients that ensure both taste and health and from sourced by us.

Savoury Snacks

Our snacks are a perfect balance of taste and nutrition. Made using refined sunflower oil savory and free from artificial flavors and preservatives, our snacks are both indulgent and wholesome.

Wholesome Breakfast and Lunch Menus

Kickstart your day with our nutritious breakfast options and keep your energy going with balanced and flavourful lunch offerings. Crafted with natural ingredients, our meals are designed to nourish the body while satisfying the taste buds.

Street-Style Chaat

Relive the joy of street food with our freshly prepared chaat menu. Each bite captures the vibrant flavours of Indian streets, delivered with the purity you can trust.

Natural Products

At Emerald Mithai Shop, we go beyond sweets. We offer a range of natural kitchen staples, including:

Desi cow ghee

Fresh cow milk

Coconut oil and other cooking oils

Brown rice and rice varieties

Turmeric, mirchi powder, and spices

We focus on purity and sustainability, ensuring all our products are sourced from eco-friendly practices and support the well-being of our customers.

Catering Services

From weddings to corporate events, we provide bespoke catering solutions tailored to your needs. Our wide range of authentic Indian dishes ensures your guests experience a meal to remember.

Emerald Mithai Shop - Tradition Meets Modern Health
Since our founding in 1999 by Vijayram, we have grown into one of Hyderabad’s most loved food destinations. At Emerald, we cherish the flavors of Indian cuisine while integrating modern, health-focused innovations. All of our products are free from chemicals, preservatives, and artificial flavors. We also make conscious efforts to minimize the use of food coloring, only utilizing herbal-based colorants when necessary.

From hand-made mithai to the finest savories, each product is crafted with natural, wholesome ingredients. We offer a range of authentic Indian delicacies that are rich in flavors but also support a balanced and healthy diet.

Emerald Mithai Shop - Where Tradition Meets Responsibility

Emerald Mithai Shop is more than just a business; it's a commitment to tradition, responsibility, and sustainability. Since our inception in 1999, we have been involved in supporting local farmers and promoting healthy, natural ingredients.

Our journey has included

Supporting over 25,000 farmers with indigenous seeds and facilitating crop sales.

Supplying rice for Tirumala's naivedyam offerings.

Establishing food education programs across villages to combat obesity and promote healthy eating.

We believe that food should nourish both the body and the planet, which is why we use jaggery, sunflower oil, and sulphur-free sugar in our products. We ensure that every indulgence leaves a minimal environmental footprint, making Emerald Mithai Shop not just a sweet brand but a testament to tradition, Health and sustainability.

Our Values

Nurturing Health

We focus on providing foods that contribute to overall well-being. From growing diverse rice varieties to supporting local farmers, we offer products that promote good health.

Authenticity

Our commitment to authenticity ensures that every sweet or snack tells the story of Indian tradition and craftsmanship.

Quality and Integrity

We maintain the highest standards of quality, ensuring our products reflect excellence in both taste and nutritional value.

Innovation with Purpose

While we embrace innovation, we remain true to our roots. We enhance the nutritional content and flavor of our offerings without compromising on quality.

Health and Environment

Our core values include prioritizing both the health of our customers and the environment. From growing our ingredients to using eco-friendly packaging, we aim to contribute to personal health and environmental preservation.

Our Founder’s Journey

Vijayram, born in Machilipatnam, Andhra Pradesh, started his journey in Hyderabad in 1988. Driven by a passion for entrepreneurship, he co-founded Emerald Mithai Shop in 1999 with his brother. Under his leadership, the shop quickly became one of the most popular sweet shops in Hyderabad, known for its commitment to quality and exceptional customer service.

Founder’s Initiatives
Mr Vijayram is not only an entrepreneur but also a strong advocate for social responsibility. His initiatives include:

Environmental Activism: As the founder of SAVE (Society for Awareness and Vision on Environment), he promotes sustainable practices and nature consciousness.

Giving Back: Involved in various charitable activities, he contributes to NGOs and supports local communities.

Awards and Recognition: Vijayram has received several accolades, including the "Young Entrepreneur" Award from the Federation in 2014 and the "Green Entrepreneur" Award from the Institute of Public Entrepreneurs.